The Impact of Public Affairs on Local Governance

FREMONT, CA: A robust public affairs strategy is a foundational pillar for local councils, enabling them to cultivate enduring relationships that transcend personnel changes and unlock lasting success. It underscores the symbiotic relationship between effective public affairs strategies and adept leadership. Public affairs refers to an organization's approach to nurturing and sustaining relationships with pivotal stakeholders, particularly political and governmental ones. It formalizes and streamlines the indispensable networking activities that local leaders engage in, encompassing interactions with local Members of Parliament, community leaders, discussions with Whitehall officials, collaboration with sector leaders, engagement with the media, consultations with think tanks, and influence over policy stakeholders.

In the corporate sphere, large private sector entities recognize the pivotal role of public affairs strategies, allocating ample resources to this function, making it an integral part of their operations. In contrast, within local government and other public service providers, such as health trusts, the concept of a designated public affairs lead is relatively scarce.

The apparent ubiquity of public affairs activities in the modus operandi of councils may lead to the misconception that a formal public affairs strategy is redundant. Indeed, there are noteworthy achievements in public sector organizations at the local level, all attained without formalizing a public affairs strategy.

While a leader is not an absolute prerequisite for public affairs success in local public service providers, a well-defined strategy becomes imperative in their absence. Some local leaders prioritize the operational aspects of their organization over networking and external relationship-building, a legitimate focus depending on the circumstances. In such cases, the organization necessitates a team-centric approach to public affairs. Establishing robust relationships between leaders and managers across different echelons may prove more sustainable in the long run than relying solely on a handful of relationships at the highest level.

Formalizing a public affairs strategy offers several advantages. It encourages reflection on crucial questions that enhance the efficacy and sustainability of your influencing endeavors over time. Effective networks and relationships thrive when they align with a common purpose and shared objectives. The prevalence of collaborative efforts and partnerships in delivering local public services presents ample opportunities for joint public affairs initiatives. Campaigns to secure investment for major infrastructure projects benefit significantly from a partnership involving public service leaders, local universities, airports, and major businesses.

A public affairs strategy offers a structured framework for sustained engagement and advocacy. Projects with long-term objectives, such as constructing a new bridge airport or reopening a tube station, often span many years, if not decades. These endeavors must focus on more than just a few relationships, even if held by leaders. They must endure significant political and economic shifts while remaining steadfast in pursuing their objectives. Success in these cases hinges on gradual growth, involving more supporters, partners, and advocates, culminating in the realization of the project.

Strategic communications, a part of public affairs, transcends the domain of the communications team or hierarchical delegation from a press office to senior leadership. It necessitates a symbiotic partnership between communication professionals who facilitate seamless communication, including public affairs and organizational leaders. The latter should actively contribute to strategy development, play a direct role in execution, and collectively assume responsibility for the complex, nuanced, and influential leadership demanded in contemporary times.