Aurora Strategy Global

Time and place are everything when it comes to public policy. Waiting until the eleventh hour to steer the discussion toward the target audience could mean missed opportunities and diluted impact.

Aurora Strategy Global (Aurora) specializes in proactive engagement—building strong relationships with government, the media and stakeholders to ensure the intended message reaches its intended audience at the right time to carry the maximum impact in shaping public policies.

The tagline ‘Your Message. Delivered.’ encapsulates Aurora’s approach, reinforcing trust and commitment to its clients.

When it comes to public relations and government relations, Aurora adeptly delivers clients’ public campaign messages. Through a bespoke approach, every message actively shapes a client’s short- and long-term strategies, developed to drive meaningful conversations.

“Our key strength lies in our flexibility, nationwide coverage, and vast and varied experiences in the team,” says Craig Hughson, political strategist.

Comprising a diverse team in different disciplines, including public affairs specialists, PR experts, marketing professionals and researchers, each member of Aurora’s team brings extensive experience. This collective expertise is enriched by several members who have served as elected officials across various orders of government, enhancing Aurora’s capabilities. As former officials, they naturally excel at listening to clients and providing strategic advice for individual challenges.

Copy this style and paste to : Advanced->Style textbox

Aligning its team’s capabilities precisely with client needs, it articulates client goals, secures government funding, influences policy development and adeptly manages media relations. Aurora excels at navigating the intersection of these needs to assemble the perfect team for each client.

“Our success is built on understanding the people, possibilities and potential of each campaign, ensuring the highest success rates,” says Jacqueline Biollo, public affairs consultant.

Aurora’s strategic approach begins by identifying the key stakeholders and target audiences for a campaign’s intended reach and impact. That is followed by the exploration of various strategic possibilities, such as media blitzes or calls to action, leveraging available resources to tailor a campaign that aligns with client goals. It assesses the potential success by setting clear metrics and building on that momentum to achieve greater outcomes.

“Every client has unique issues. There’s no one-size-fits-all solution, so we customize our approach to address their particular needs,” says Marcel Wieder, President and Chief Advocate.

For instance, Chris Collins, a political strategist, works on nuclear issues, while Hughson and colleagues focuses on university education issues. This variety ensures efficiently tailored solutions for clients, regardless of their industry or goals.

Whether it involves drafting an op-ed, coordinating a press conference, conducting one-on-one meetings with officials or preparing background materials for government agencies, the Aurora team leverages the latest tools and mediums, including television, digital platforms and direct contacts, to effectively drive advocacy campaigns.

During a project spearheaded by Collins, the team worked on behalf of several organizations to highlight the need for investment in nuclear energy. Their efforts resulted in significant policy changes at both the provincial and federal levels in Ontario, including the refurbishment of a nuclear plant and the inclusion of nuclear energy in green bonds. This is a testament to Aurora’s ability to coordinate with industry leaders and leverage its data-gathering capabilities to achieve impactful results.

Distinguishing Aurora from its counterparts is its team’s collaborative ethos and adaptability. Widely recognized for his expertise, Wieder opens doors to government offices, facilitating numerous opportunities for the team.

The team’s diversity includes gender, ethnicity and sexual orientation, allowing Aurora to offer unique perspectives and represent varied clients effectively. Its commitment to continuous learning ensures the team stays ahead of industry trends and technologies to provide effective public relations consulting solutions.

Aurora Strategy Global’s message delivery services are rooted in the ability to understand and address the unique needs of clients. Through a combination of diverse expertise, collaborative problem-solving and strategic communication, the team delivers client messages effectively to the right audience at the right time—driving success in public policymaking.